Consumer Trends has a team of 4 full time experts and three Associate Consultants.

Core Team

MR. JOSEPH WAMBUKI
Head - Research and Training
Educational Background

• MBA Marketing – ongoing, University of Nairobi
• Post graduate diploma in management- University of Oslo, Norway
• B.A Economics and Mathematics- University of Nairobi
• Diploma in Law from Inorero University (formerly KSPS)  

Professional training and membership

• ACCA- Module A & B, Associate Member- Market Research Society of UK & Wales
• Has trained extensively on microfinance and SACCOs Management  by Microsave Africa and WOCCU SACCO CAP

Professional Experience

• Has authored numerous publication on SACCOs and Microfinance: Product development in SACCO-  Aembu farmers SACCO and the Role of cooperatives in  urban development in Kenya
• Conducted over 10 market research assignment. Among them: Kingdom SACCO products perceptions, Area Based Institutional Capacity Assessment, Savings and Loan product development for Equity Bank. Assessment of how Aembu farmers SACCO developed ’Microfinance loans’ and Customer satisfaction survey for NIC bank. 

• Headed the market research unit for Eldomiz Software in Norway. 
• Awarded Most Innovative Intern by AFREPREN, 1999.

Rosemary Wakari Kamau
Education

• Currently Pursuing Post Graduate Diploma in Project Management at DALC. (units covered: Financial Management, Human Resource Management, Strategic planning, Marketing among others)
• Bachelor Of Arts Degree (UON) – Economics & Mathematics
• Certified public accounts (CPA) part 1
• International Computer Driving License (ICDL) competent in Ms-word, Ms-Excel, Ms-Access, Internet, Ms-power point, Basic concepts of IT and Windows.

Past Assignments

• Corporate Accountability Research for UK exporting companies for Coffee, Cut flowers and fresh produce project by Traidcraft
• Institutional Assessment and Business plan Development for Meru Central Farmers Cooperative Union (MCDU)
• Financial needs assessment of SACCOs in Uganda project by Uganda Central Cooperative financial Services (UCCFS)
• Ex-Post Impact Evaluation of  Banana Productivity Improvement Project (BPIP) 2009 by Kirkhouse Trust, UK